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TVNZ deal a game changer for Audi quattro Winter Games NZ

  • August 11, 2017

Press release August 10 

The national profile and awareness of the Audi quattro Winter Games NZ (August 25-September 10) is expected to dramatically increase this year with the allocation of extended hours for live coverage and highlight programmes on TVNZ1, TVNZ Duke & TVNZ OnDemand.

CEO Arthur Klap said viewing of the Games in New Zealand will be appreciably higher this year than in 2015 reflecting the growing significance of the Games as an important fixture on the international stage.

“We are looking at around 65 hours of television time domestically while for the first time ever live coverage of the four World Cups, which focus on freeskiing and snowboarding, as well as the Olympic ranked curling competition is being distributed internationally. The interest is huge because the world’s leading athletes in every discipline will be competing as they make their final preparations for the 2018 Winter Olympics in Pyeongchang in South Korea.”

“This is a coup for the Games and countries such as Australia, Japan, Italy, Estonia, Korea and the USA have all signed up for the World Cup screenings through separate broadcast arrangements. We expect even more take-up for both the live coverage and the highlights packages as we lead into the event,” he said.

Considerable ground work has gone into securing the agreement with TVNZ.

“We made an approach soon after the 2015 Winter Games NZ and it certainly wasn’t a hard sell. TVNZ immediately understood the value of the event, ranking it alongside Wimbledon and the Commonwealth Games on a viewing scale, so it was really just a matter of deciding what would be produced and how it would be scheduled.”

Klap said the increased domestic television coverage is also good news for New Zealand athletes who will receive a lot more exposure at home.

“One of the objectives of the Games is to help raise the profile of snow sports in New Zealand and make the public aware who our stars are. But just as importantly our Kiwi athletes will be seen internationally through the agreements we have reached with broadcasters offshore and the documentaries and other television features being filmed by a number of overseas media during the Games.”

One hundred and twenty media have registered for the Winter Games NZ and an unprecedented number of international film crews will be on the ground.

Media Manager George Berry says he’s continuing to field enquiries for accreditation and or access to Games content on a daily basis, “so far we have broadcasters including Korea’s KBS, Spanish Red Bull TV, Australia’s Channel 7 and Fox Sports together with representatives from Japan, America, Estonia and Slovakia joining a big contingent of print and radio media which makes it the largest number of accredited media we have attracted since the Games inception in 2009, we also have the Olympic Channel coming out from Spain who have over 18 million followers on Facebook.”

http://tvnzmediaportal.co.nz/audi-quattro-winter-games

ENDS –

George Berry
Audi quattro Winter Games NZ Media Manager
e: george@wintergamesnz.kiwi | m: +64 (0)27 5385 633 w: wintergamesnz.kiwi